May 22nd, 2016

HCW Development Company's Branson Landing Wins Gold Award in ICSC’s 2016 U.S. MAXI Awards

Country’s most innovative properties honored at ICSC RECon

LAS VEGAS, May 22, 2016 – The International Council of Shopping Centers (ICSC) has announced the winners of the 2016 U.S. MAXI Awards, highlighting the retail real estate industry’s most innovative events, programs and technologies that added value to shopping centers across the country. ICSC honored the winners during RECon, the global retail real estate convention in Las Vegas.
ICSC has named Branson Landing, Branson, MO as a Gold Award winner in the Traditional Marketing category, for Cause-Related Marketing Programs.

In addition, all ICSC U.S. MAXI Gold winners are automatically entered into the VIVA (Vision, Innovation, Value and Achievement) best-of-the-best prestigious global awards program honoring the most outstanding examples of shopping center design and development, sustainability, marketing and community service worldwide.

U.S. MAXI AWARDS – Traditional Marketing – Cause Related Marketing Gold Winner
Branson Landing’s School Shoes for Kids campaign is a community outreach program that provides school children in need with brand new shoes. New school shoes are collected at six (6) different Branson Landing Shoe Retailers on property and later donated to the local elementary, middle school and high school counselors for distribution among their students. Local campaign partners were The Tracks Family Fun Parks, Andy’s Frozen Custard, Fox 5 KRBK-TV and BOTT Radio Network.

The 2016 Traditional Marketing winners executed outstanding strategies across a number of subcategories including advertising, business-to-business, cause-related marketing, event and sales promotions, and public relations. The winners utilized myriad resources to re-energize their properties and support their respective communities.
For a complete list of finalists and winners, visit the ICSC MAXI Awards website: www.icsc.org

About ICSC
Founded in 1957, ICSC is the global trade association of the shopping center industry. Its more than 70,000 members in over 100 countries include shopping center owners, developers, managers, investors, retailers, brokers, academics, and public officials. The shopping center industry is essential to economic development and opportunity. They are a significant job creator, driver of GDP, and critical revenue source for the communities they serve through the generation of sales taxes and the payment of property taxes. These taxes fund important municipal services like firefighters, police officers, school services, and infrastructure like roadways and parks. Shopping centers aren’t only fiscal engines however; they are integral to the social fabric of their communities by providing a central place to congregate with friends and family, discuss community matters, and participate in and encourage philanthropic endeavors. For more information about ICSC visit www.icsc.org and for the latest news from ICSC and the industry go to www.thecenterofshopping.com.
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